Continually curious, I love solving commercial problems. Whether balancing growth levers, pushing brand visuals or enabling teams to do their best work, I thrive in finding solutions and leading teams through evolving landscapes.

I pivot easily between hands on execution and strategy - engaging stakeholders and putting people at the heart of all the work I do.

Enabling cross-functional teams (remote and in person) to do their best work. Supporting growth, managing performance, celebrating lessons learnt and wins of all sizes.

Leveraging data (however imperfect) to hypothesise, test and learn and inform decision making for campaigns and strategic planning.

Metric driven, omni channel campaigns to attract, engage and convert audiences, from shoe string budgets to multi-million dollar spends.

Development of sales enablement programs that democratise information and provide teams the tools needed to succeed.